A man with a plan.

The beauty industry is a longtime home to Mark, who grew up learning by observation at his dad's business, Pardo’s Barber Shop. The family business ultimately became the platform that launched Mark Pardo SalonSpa—the largest independently-owned salon in the state—and the Aveda Institute of New Mexico. Though much has changed, one thing never has: Mark’s mission to provide the height quality of education to the nest generation of world class beauty professionals and his commitment to give back to the community that built him. Today, those same values drive everything we do.